You are here

M. Eda Anlamlier

M. Eda Anlamlier, Doctoral Student
  • Doctoral Student in Business Administration, Marketing

Expected Graduation 2018

RESEARCH AREAS

  • Consumption via Social Media   
  • Non-traditional Conspicuous Consumption                       
  • Alternative Product Acquisitions
  • Consumption Experience                                                     
  • Self-construal                                         
  • Self-discrepancies

Education

  • MA in Social Psychology, Koc University, Turkey, 2014
  • BA in Management, Bogazici University, Turkey, 2010

Experience

Eda Anlamlier is a fifth-year doctoral candidate in Marketing at the University of Illinois at Chicago. Her research investigates consumer behaviors that can result in alternative forms of status acquisition with or without the help of high-status brands. In her papers, she examines how non-traditional forms of conspicuous consumption (e.g., digital, through rental products), experiential versus material purchases, and access-based consumption alter individuals’ product perceptions. Under the supervision of Professor David Gal, Eda’s dissertation analyzes how conspicuous consumption on social media influences consumption experiences. She presented her research at the American Marketing Association Conference, Association for Consumer Research Conference, and Society for Consumer Psychology Conference. She has personally designed and instructs introductory and global marketing courses. Eda holds a Master of Arts in Psychology from Koc University, Turkey and a Bachelor’s of Art (Honors) in Management from Bogazici University, Turkey. 

Classes Taught

  • Global Marketing
  • Introduction to Marketing

Research & Publications

  • Anlamlier, E.*, Torres, L., and Gal, D. (2016), “Showing off More for Less on Social Media: The Changing Dynamics of Conspicuous Consumption and Value while Renting” in NA - Advances in Consumer Research Volume 44, eds. Page Moreau and Stefano Puntoni, Duluth, MN: Association for Consumer Research, Pages: 718-718.
  • Anlamlier, E*., DeBerry-Spence, B., Ekpo, A., Trujillo Torres, L., and, Limkangvanmongkol, V. (2015) “Understanding ‘Wealthie’: Deliberate Show-off on Social Media” in American Marketing Association Summer Marketing Educators' Conference Proceedings Volume 26, Chicago, IL, Page: 363.
  • Limkangvanmongkol, V. DeBerry-Spence, B., Ekpo, A., Trujillo Torres, L., and, Anlamlier, E.* (2015)," Selfie Me. I am (micro) Celeb!: Understanding the Role of MicroCelebrity Practice in Selfie Culture" in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl and Carolyn Yoon, Duluth, MN : Association for Consumer Research, Pages: 797-797.
  • Trujillo Torres, L.*, DeBerry-Spence, B., Ekpo, A., Anlamlier , E., and Limkangvanmongkol, V. (2015) “Not as Innocuous as it Seems: The Pitfalls and Hidden Implications of Altruistic Crowdfunding” in Macromarketing Conference, Chicago, IL.
  • Anlamlier, E.*, and Kumkale, G.T. (2014),"Coping With Genetic Risks: Effects of Individual Differences in Decision Making For Genetic Testing" in North America - Advances in Consumer Research Volume 42, eds. June Cotte and Stacy Wood, Duluth, MN: Association for Consumer Research, Pages: 770-770.
  • Anlamlier, E., and Spanjol, J.* (2014), “Maybe I Don’t Need It After All: Rationalization of Delayed Product Adoption” in Product Development and Management Association Research Forum Proceedings, Denver, CO.
  • Anlamlier, E.*, and Spanjol, J. (2014), “I am Anxious, Therefore I Don’t Need This: Identification of a Rationalization Process for Non-Adoption via Perceived Need Alteration” in American Marketing Association Summer Marketing Educators' Conference Proceedings Volume 25, San Francisco, CA, Page: 37.

(*Presenter)

Conference Presentations

  • Anlamlier, E.*, Torres, L., and Gal, D. (2016), “Online Conspicuous Consumption Tendencies based on Acquisition Type, and Levels of Materialism and Self-Esteem” in Society for Consumer Psychology Boutique Conference on Identity and Consumption, Chicago, IL (*Presenter).
  • Anlamlier, E., Torres, L., and Gal, D. (2016), “Now the Devil Wears (Rented) Prada: How Renting Spoils Buying” in Society for Consumer Psychology Conference, San Francisco, CA (Accepted for working paper presentation).

 

Awards & Affiliations

  • 2017 SMA Doctoral Dissertation Proposal Competition Best Proposal Award
  • 2017 AMA Sheth Consortium Fellow (Iowa)
  • 2013-2017 University of Illinois at Chicago Doctoral Scholarship and College of Business Administration Doctoral Fellowship
  • 2011-2013 Koc University MA Scholarship 
  • 2012-2013  TUBITAK (the Scientific and Technological Research Council of Turkey) Scholarship, Turkey